
Culture jamming could be defined as an art movement, however this might not be sufficient enough of statement to cover the full spectrum of activities that is culture jamming. Culture jamming has been characterized as a form of public activism, which is generally in opposition to commercialism, and the vectors of corporate image. Some culture jamming takes aim at these power structures because they are part of the dominant culture, but any other aspects of the dominant culture are also fair game for culture jamming.
The message of this particular example of culture jamming is clear…the corporation’s strangle hold on America and the American people. The billboard shows that the stars of the American flag have been replaced by corporate logos. This is a frightening. If I were an American I would seriously take into consideration how I am involved in this act and what I could do to stop it.
This example of culture jamming is also a call to action. It is telling us that we should “Declare Independence From Corporate Rule”. I think that what this means is that it is we can be bombarded with advertisements left and right, but it is ultimately up to us to decide to support these corporations or not.
Works Cited
http://www.adbusters.org/campaigns/bnd
--Brendan--
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